Progressive Web Apps (PWAs) are not new by any means. When we talk about PWA, e-commerce, blogging, travel, sports and service industries are using PWAs for a long time to maximize their user interactions and conversions. But, before adopting a new thing, every business gets questions like is it safe? Is it scalable? Would it provide security like our native application and more… We are trying to cover why a business should adopt progressive web applications to improve their customer experience.
In this blog, we are going to discuss why should a business adopt progressive web application to grow their business better. Let’s begin with, how does PWA leverage modern business capabilities?
Satisfying the customer demands
Customers are now ditching the poor UX and lethargic applications. With the modern internet world kicking in, customers are less likely to shift towards slow and less engaging content and applications or businesses. Customers are looking for something that can make their lives easier and simple.
While Pinterest adopted the PWA, 40% pinners infected for more than 5 minutes with the platform. Which is good, as people can skip installing a dedicated native application on their systems and fight against the internet connectivity.
Ease of usage
We all know that even to use apps with simple functionalities, we have to rush to application stores to download it on our devices. A PWA with simple functionality can start with less than 1MB in size and easy to install. Just click on the install button and your PWA would be waiting for you on your home screen.
On the other hand, native applications are heavy and there is a whole process to install that on user’s device. Going to the application store, finding the application and installing it.
Most of the businesses might not need offline availability for their users. But, imagine a situation where you are offering tickets and passes. If a user is running native application, they would simply get a message about cannot access the data – compare it to PWA, the cached data would allow them to show their tickets at the counter.
Also, while in unstable internet connectivity areas, users can enjoy your mini-games or tapping content by the time their internet connection gets restored. This might not sound a huge impact, but that would make people engage with your application for a longer period of time. With such features implemented, Trivago’s 67% users used the site when the internet came back in action.
Google suggested that if a site takes more than 3 seconds to load for mobile users, 32% of users are likely to bounce from that site.
eBay increased their add-to-cart count by 0.5% by increasing their loading speeds by 100ms. Which is a significant improvement siting the total number of users being active on eBay!
Better for the company
PWA allows companies to save time on production. It basically works as ‘code once and deploy everywhere’ philosophy. Which not only saves time or technical team, it also gives breathing space for the quality department and marketing teams on focusing on a single item to make them perfect for the users.
Research suggests that there are still more than 50% of mobile users who chose to buy from a brand’s mobile site instead of using their dedicated mobile apps. Also, just like a native application on a user’s phone, PWA enables the business to send push notifications to help users get the discount codes and special offers. Which 85% of mobile users agree that they help them buy things online.
Better for SEO
While all our search engine bots are becoming powerful than ever, still business owners face issue while indexing their application content online for the general audience.
Although PWA is a compromise between web applications and native mobile application, it still helps organizations reach more people by being SEO friendly.
Secure for users
PWAs mostly rely on the HTTPS, that keeps the communication tamperproof between the user and the business. This protocol also stops content tampering and snooping from third parties.
Overall, any company which is planning to go online for their mobile users should consider for PWA development to increase their user engagements, conversion rates and speed. Make sure you keep a good track of your marketing and user engagement activities to improve the performance and UX for your customers.