Cost-effective, ready to deploy, easy to deploy solutions and business-friendly; there are many adjectives to describe a white label application solution. But, what exactly is a white label application and should you invest in buying one or developing one for your client?
What is a white label application?
In simple terms, white-label applications can be explained as developing a single purpose build application and then replicating it with minor design changes to suit the demand of other customers or businesses.
White labelling can also be understood by a company using an existing company’s application framework to develop its re-badge concept. It allows that company to use an established application in the market and not stress around with developing a new product from scratch. Letting them focus on market penetration and scaling the business.
It’s not necessary though that the white label application is useful for small businesses or requirements only. Even the B2B applications can get the most ROI out of their white label application if they can find a proper fit with their requirements.
For brands who have achieved a good reputation and market penetration in the market would enjoy a lot of share increment by using a white label application on their side.
What are the Pros and Cons of using a white label application?
While the white label applications sound simple and cheap solution to chose for your business requirements, selecting criteria can go beyond general thinking. Let’s understand what are the pros and cons of using or providing a white label solution and should your business opt for one?
Pros of using white label applications
As the white label solution deals with an already existing application and its code, the initial setup cost would be very minimal. Also, the white label application provider would not need to assign more resources to replicate and rebrand the application. Thus, the overall cost of resources would also go down, making a win-win situation for both seller and consumer.
Ease of usage
As the customers are already aware of the overall UI of similar applications they use, the learning curve would be easy for them. While an entirely new concept would be difficult to implement and make users go through an entirely new experience. White label solutions would make it easy for them and help companies to grow faster.
As the white label solution would be cheaper, the sellers would be able to get more customers with ease and the buyers would be able to invest more money in the improvement of their business processes.
Not only pricing, as it is a faster solution compared to the customized application, but buyers can also invest their valuable time into doing marketing activities for their company and products.
Access to innovation
As the white label applications are developed by sellers who are looking forward to improving their applications and building better products, the buyers would be able to gain the benefit of improved features and updates on the application.
With feature updates, the overall updates will make the application more secure and tamper-proof for attackers. Which is an added benefit for the buyer.
Cons of using white-label applications
As the white label applications are derived from existing applications and its design; many times brands face issues while getting their applications up on PlayStore and AppStore. As the design and content updates are minimal in front of the already existing applications, it becomes problematic for them.
Availability of customization
Well, with the white label option, the scope of customization is limited. But, with respect to the business workflow and requirements of a specific audience, the seller can customize things that are important to the buyer.
All the standard features and updates would come with a white-label application, though adding customization might cost more and eat more time, making it a difficult solution for everyone. Even the technological scope goes down compared to a customized solution for your brand.
Whitelabel applications are aimed to work on specific purposes and platforms only. Only a few percentages of applications can work across platforms. Which makes the scalability for a business limited.
The potential risk of liability
When brands give out the white label application to their customers, it involves a huge risk of backlash. If any customer is not happy with the overall UI and design of the application or the application has bugs involved, the brand would not be able to manage or do changes in their application. The entire process of bug solving from the seller would start and it could or could not make its way to the aimed end user.
So, choosing a white label solution can come with a lot of excitement of challenges for a brand. Make your smart decision and jump into white labelling space.
Make sure you do not end up choosing a solution provider who does not give you proper support for your application and updates for the same. Otherwise, the customers would seek new updates and new features, but your brand would end up keeping the same application without any changes, making them switch brands for no reason.